The goal of most web designers is to create an attractive, easily accessible and functional website that will convince the visitor to do something. Creating such a website requires good graphic design, easy and intuitive site navigation, logical site layout and good web copy. The following suggestions are general web design guidelines. Web Content, Cross Browser Compatibility, Graphics and Photos, Background Colors, Multimedia, Site Navigation, Links, Frames. Good Web design is a combination of common sense and good planning. Your site should be attractive and easy to use and most importantly provide the user with the information or services they want.