Last fall in the United States we saw Beneteau, the largest builder in France, release four new models-the 49, 46, 10R, and First 50-and on display in Paris I saw two more, the new 40 and 43. Like their bigger sisters, which have already been sales successes, they are Berret/Racoupeau hull designs with interiors by the design company, Nauta Yachts. To the casual eye, like the 46 and 49, they're hard to tell apart, and they share many identical components-wheels, winches, pulpits-in almost identical layouts. (I took a few photos on my camera phone and afterwards couldn't tell which model was which.) Although belowdecks you can tell that the 40's saloon is slightly shorter, it's difficult to say exactly where the 3 feet of overall length has gone. The standardization in design and equipment, much of which is also shared with the 46 and 49, is an industrial concept pushed forward by brand manager Bruno Belmont, and pulled off successfully on the strength of Nauta's design stylization and the in-house design team's common sense. The result is pricing that in several cases has delivered new models more cheaply than the models they replace.