What is the Louis Vuitton Cup?
Since 1983, the series to decide who will challenge for the Cup has been sponsored by the luxury luggage and fashion brand Louis Vuitton, who awards their eponymous Cup to the winning syndicate. In Newport, LV Chairman and CEO Yves Carcelle—an accomplished sailor in his own right who races a classic yawl called Runa IV—spoke about his company's involvement: "When we heard that monohulls would be replaced by catamarans for 2013, it was a bit of a shock. Now with the AC 45s, we've seen that multihulls are exciting, breathtaking, and dangerous. The question now is, what will the racing be like in the 72-footers? We are very proud that the first time they will be sailed in competition is at the beginning of the Louis Vuitton Cup."