Awlgrip Unveils 3D Color Visualizer

On the Awlgrip website, the 3D Color Visualizer helps boaters find the perfect color for their boat.
Awlgrip 3D Color Visualizer
The Awlgrip 3D Color Visualizer is a new interactive tool designed to simplify the process of finding the perfect color for boaters and applicators. AkzoNobel

Awlgrip has introduced a 3D Color Visualizer on its website to help boaters and applicators find the perfect color for their boat.

The tool allows instant access to tens of thousands of colors from the Awlgrip color database. Users can select a vessel type—sailboat, sportfish, cruising powerboat or superyacht—and try out color options for the hull sides, deck, cabin and boot stripe. They also can include fouling control for their region. Once there’s a good match in the virtual environment, users can download their scheme to discuss with a retailer or client.

Unlike traditional “flat” panels, users can manipulate the virtual boat to view colors from different angles, providing a lifelike impression of how complex curves and angles will appear, according to Awlgrip’s team.

“We are truly excited to better assist our boaters and applicators in simplifying their journey towards finding the perfect color and Awlgrip topcoat for their boats,” Jemma Lampkin, commercial director of parent company AkzoNobel Yacht Coatings, stated in a press release. “Our customers want to find the right color to make the boat look its best on the water. That’s why we’ve developed this industry-first solution to inspire them to make that choice of painting their boats easier.”

Is this tool a substitute for working with an Awlgrip applicator? No. It’s intended to give boaters a realistic representation as a first step in the shopping process.

Give it a try to see how it works: go to