BoatU.S. Introduces New iCatalog

Online Shopping For Boating Supplies and Equipment Is Easy As Turning A Page has revolutionized online shopping for the nation’s 14 million boat owners with the introduction of its new 2002 iCatalog.

Unlike other online shopping web sites for boaters, the BoatU.S. iCatalog is an exact copy of the association’s popular 752-page, 40,000+ item, 2002 Annual Equipment Catalog. Users literally flip through page by page - just like thumbing through a printed catalog.

"A lot of consumers find the online shopping experience cumbersome, and we hope to change that," said Bob DeFilippo, vice president, information technology. "When searching for a lifejacket, electronics or engine part, they don’t like to have enter a lot information or use time-consuming, drill-down style, search menus. They want to be able to easily see all the products on a page because it helps them shop smarter. Page by page, our iCatalog is the same BoatU.S. Catalog our members and customers know and love, only it’s online," he continued.

Also online is the new BoatU.S. Marine Electronics iCatalog, which has the same easy-to-use format. The 144-page catalog includes valuable technical tips on selection and installation and comparison charts to help take the confusion out of the buying process for beginners and professionals alike.

To view either online catalog, visit Special online sales are updated daily.