“I was aiming for a boat that would be priced more like a nice SUV than like a second home,” Gerry Douglas, Catalina's chief designer, said of his design brief for the 275. The value he packed in for that price is truly impressive. These days in the wider business world, “design thinking” is all the rage, with magazine cover stories touting multinational corporations that hire teams of ethnographers to observe customers’ behavior and then design products and strategies accordingly. Well, the marine industry, though Lilliputian in scale, has its exemplar in Douglas. His knack for understanding how actual people use the boats he designs is uncanny.