SailTime, which has bases around the United States and Australia, announced on June 25, 2018, a new strategic marketing partnership with Jeanneau, a worldwide leader in sailboat and powerboat manufacturing and part of Groupe Beneteau. The partnership allows SailTime bases throughout the United States to sell Jeanneau boats into their local fleet via SailTime’s innovative yacht ownership program.
“The purpose of the partnership is for SailTime to offer Jeanneau sailboats in its fleet for members and owners. SailTime will now be exclusive to Beneteau and Jeanneau, combined – the largest sailboat manufacturer in the world,” SailTime CEO Todd Hess said. “The agreement gives SailTime customers another high-quality option to access a boat all season via the SailTime innovative membership and ownership programs.”
SailTime will provide Jeanneau an additional way to access the sharing economy and to tap into this growing market of buyers and boaters. Currently, Jeanneau sailboats are featured at SailTime bases in Detroit, Michigan, Houston, Texas, St. Augustine, Florida, Virginia Beach, Virginia and Toronto, Ontario.
Jeanneau America, now in their 10th year of their manufacturing boats in America at their plant in Marion, South Carolina, sees the partnership extension as a key advancement in the North American market growth strategy. “We’re very excited to enter into this strategic partnership with one of the world leaders in the sharing economy. With their bases located throughout North America, we think SailTime provides terrific reach to this growing market of boating enthusiasts.” Jeanneau America President Nicolas Harvey said. For more information, visit SailTime or Jeanneau.