Into this vacuum, in 1992, Sweet launched Mid-Atlantic. Ruth is a staunch partner, as is the couple’s dog, Jack, whom they rescued after he was tossed out of a passing truck. (“He was a total train wreck,” Sweet notes.) But the real boss may be Sweet’s Azorean associate, Ilda, who guards Sweet from people like me, with their endless questions, from behind her desk just inside the front door. A framed sign on that desk pretty much says it all: “Do you want the man in charge or the woman who knows what’s going on?”
Ironically, for a guy who sells marine gear for a living, Sweet believes too many cruisers set sail with stuff they don’t really require. From his vantage point in the middle of the Atlantic, Sweet has a unique perspective on what sailors want and need — or don’t — when calling in from an extended ocean passage. And he’s not shy about sharing his thoughts.