Launch for a Cause

West Marine's annual fundraiser for the Leukemia & Lymphoma Society has set sail through the month of September.

For two years running, the Charleston, SC, West Marine store has been the top fundraiser.Courtesy of West Marine

Just when when young crew members are heading back to school and sailors are starting to think about putting their boats away for the season, they can still launch a new adventure by purchasing paper sailboats to display at West Marine stores across the country and help raise funds for the The Leukemia & Lymphoma Society.

Since 2016, customers have helped West Marine raise and donate nearly $200,000 for research in the fight against blood cancers. It's easy: Buy a boat, put your name on it, and stick it on the display. Then, watch as the fleet in your local area grows.

Sailors have been longtime supporters of LLS, primarily through racing in the Leukemia Cup Regattas, where teams tap friends and family and take pledges for the cause. Since the first regatta in 1988, more than $70 million has been donated.

“For the past three years, West Marine has been proud to partner with LLS and our customers to contribute to the organization’s mission – a world without blood cancers,” said Laura Barry, director of marketing communications for West Marine in a press release last week. “One hundred percent of each donation supports LLS to help in the fight against leukemia, lymphoma and myeloma. Each year, our associates and more so, our customers, go above and beyond to donate to this cause and we cannot thank them enough.”

If you're headed in to buy antifreeze or some other late-season gear, don't miss this chance to lend a hand.